Paula's Story


Paula Dorf is the creative mastermind behind Paula Dorf Cosmetics; a high quality collection of brushes and color cosmetics. Paula's products are admired as the best in the business by fellow professional makeup artists, celebrities and most importantly, makeup lovers around the world.

It is the ultimate tribute to Paula that industry leaders know her collection of unique products "did not exist" until Paula created them. She first envisioned many of these products while working as the lead makeup artist on album covers, music videos, and films during the 1980s and 1990s in New York City.

Crafting brushes from art supply stores, her early tools included the award winning Foundation Brush, Cheek Cream Brush and Eye Transformer Brush, so unique they are patented. Paula's designs are so phenomenal that other companies have tried to duplicate them, yet none have been able to match.

Paula is famous for unique "trick" products that offer solutions to every woman's makeup concerns, such as Transformer® (from eye shadow to liquid liner), Perfect Illusion® for lips (ends feathering lips), Perfect Illusion® for eyes (smoothes skin), Perfect Primer® (keeps foundation fresh), Enhancer® baby eyes (brightens eyes) and Clean-Up Stick® (erases makeup mistakes)

After working on her unparalleled brush collection, Paula was inspired to create a high quality, long-wearing, easy to use color cosmetic line that is designed for every woman. Paula's makeup philosophy is to empower women and is captured best in her signature phrase: Become your own makeup artist®.

Seen in the latest issues of In Style, Allure, Harper's Bazaar and Elle and on celebrities including Jessica Simpson, Sandra Bullock, Debra Messing and Reneé Zellweger, Paula's products are constantly embraced as industry favorites.

Paula Dorf Cosmetics has received a variety of accolades over the years including multiple "Allure Best of Beauty" awards, Self Magazine's Healthy Beauty Award and the Fashion Group International "Rising Star Entrepreneur of the Year" award in 2006.

Paula was born in the Bronx, New York and currently lives in Manhattan with her husband and co-founder, Sandy Dekovnick, the company's CEO. When taking breaks from product development for her collections, Paula enjoys having fun with her family and friends, watching movies, attending concerts and visiting museums in her beloved city of New York. She is personally dedicated to helping others by participating in two important non-profit organizations: Gilda's Club based in New York City and the Wildlife Waystation, a rescue and reserve for animals based in California.

Celebrity Clientele


Yasmine Bleeth     Christie Brinkley     Helen Gurley Brown     Brett Butler     Richard Branson     Lacey Chabert     Cindy Crawford     Heather Donahue     Karen Duffy     Melissa Etheridge     Edie Falco     Jennifer Garner     Sarah Michelle Gellar     Marilu Henner     Jill Hennesey     Katie Holmes     Whitney Houston     Judith Jamison     Melina Kanakaredes     Diane Keaton     Nadia Litz     Marla Maples     Steve Martin     Caroline McCormick     Janet McTeer     Dina Meyer     Mary Tyler Moore     Toni Morrison     Bridget Moynihan     Bebe Neuwirth     Luciano Pavarotti     Amanda Peet     Pricilla Presley     Caroline Rhea     Mercedes Ruehl     Arnold Schwarzenegger     Kathy Smith     Sylvester Stallone     Aleta St. James     Barbara Streisand     Donna Summers     Paige Turco     Rosie Vela     Natasha Gregson Wagner     Kelli Williams     Robin Williams     Bruce Willis     James Woods     President Bill Clinton     President Mikhail Gorbachev    


Paula Abdul     Oleta Adams     Tori Amos     Patti Austin     The Bangles     Pat Benatar     Tony Bennett     Michael Bolton     Eric Clapton     Everclear     Harry Connick, Jr.     Crosby, Stills & Nash     Bob Dylan     Foreigner     Cissy Houston     Billy Joel     Kiss     Annie Lennox     Wynton Marsalis     Stevie Nicks     Pet Shop Boys     Robert Plant     Bonnie Raitt     Red Hot Chili Peppers     David Sanborn     Carly Simon     Paul Simon     Patti Smyth